3.5 billion Google searches are performed every day returning search results from almost 2 billion websites worldwide. Can you Stand out from the crowd?
SEO can be tranformative for you business; it can elevate your business to new levels by bringing in sales and enquiries from your target market. It can change small companies into big market players like little else.
Based in Stockport, we at Manchester SEO, we know through experience that an effective SEO strategy ensures that Google is getting the right impression about what your business does, what kind of customers and search terms are the right match, and why your brand and site deserves to appear above your competitors.
At Manchester SEO we believe that one size doesn't fit all, that's why we take time getting to know you and your business to create a personalised plan that suits you.
Search Engine Optimisation (SEO) is the name given to any activity that attempts to improve where you rank (usually for specific keywords) across Google's search results. Getting on to the first page of Google, especially for keywords related to your business objectives, attracts relevant visitors to your site and helps to drive conversions.
Search engines are like answer machines. Search engines have two major functions:
1. Build an index of pages by crawling the web
2. Calculate the relevancy of the pages in its index with the search word/phrase used and to show the results based on their percieved usefulness.
A great explanation for how google works
When people search for something on Google, the search engine's powerful algorithm ranks a number of webpages in terms of their relevance to your search. This is the reason why you get exactly what you’re looking for (or at least something highly relevant) every time.
The relevance of a website is based on thousands of factors. We won’t bore you with the details, but Google's aim is to display the websites that do the most authoritative job of satisfying the user’s query, and sometimes intent, at the top of the search.
Some major factors to consider are:
* Does the content accurately match what the user is searching for?
* Is the website readable across desktop, tablet, and mobile devices?
* What kind of authority does your website hold in the eyes of Google?
* What links do you have to your website from external sources?
Why SEO? Let your customers come to you!
Google is the biggest opportunity you have to reach new customers and the most effective long-term way to reach new customers is a better ranking through SEO.
SEO is a vital part of any complete digital marketing strategy, and should be considered in conjunction with all other parts of your marketing mix such as design, branding, PR, content, and offline advertising.